Reach is one thing, but tangible impact is another. This level of international reach is the stuff of advertisers’ dreams. The 2022 Men’s final, which saw Emirates-clad Real Madrid lift the trophy, pulled in an estimated 700 million viewers worldwide - more than three-times as many people that tuned in to the 2022 Super Bowl. High-carbon industries use sport to launder their image and push their planet-warming products because the audience of sport - and especially the Champions League - is unparalleled. Lucrative sports sponsorship deals are not some fortuitous coincidence. And with concern over climate rising up the agenda - within football and beyond - these adverts and sponsors look increasingly out of place. These companies are disproportionately responsible for undermining the environment that the beautiful game relies upon. Yet it isn’t just titans of football that the Champion’s League brings together - some of the biggest polluters on the planet are given free reign to advertise to spectators around the globe.Įverything from shirt sponsors and pitch side hoardings, to the television adverts that accompany every game, are drenched in high-carbon sponsorship from fossil fuel-funding banks, aggressively expanding airlines and polluting SUV manufacturers. The tournament is firmly at the apex of football, with the biggest men’s and women’s teams from across Europe going head-to-head in pursuit of club football’s highest accolade.įans the world over tune into this festival of football, both for the love of the game, but also because they wouldn’t want to miss out on the drama. The UEFA Champions League is entering its final stages.
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